Finally Friday, December 6th, 2013

Friday, December 6, 2013

Upcoming events  

SWEA LA Christmas Fair
December 15, 2013

QS World MBA Tour
January 26, 2014



Gold Members 

A Word from the Presidents
Hej alla,
Wow, what an evening !!  
The Eliason Merit Award was a huge success and I want to thank our amazing sponsors and partners for making this event happen.  A special thanks also goes out to SACC-LA’s Board Members, Marketing Managers and Volunteers who dedicated their time and passion to help create this spectacular event. 
Steve Angello’s musical innovation and his extensive charity work have put Sweden in the international spotlight and we are honored to add Mr. Angello to the list of our brilliant Eliason Merit Award winners.  

The idea behind the Eliason Merit Award is to highlight the collaborations between the United States and Sweden in the areas of commerce, culture, science and the arts.  It is therefore great to see how the event itself has become a platform where people from the innovative and creative industries can meet, share ideas and have a wonderful time together.  
Next week we will have lots of links to all the press coverage, including more pictures and fun things to share.  In the meantime please enjoy Expressen TV’s interview with the Eliason Merit Award Winner 2013,   Steve Angello.
I am so happy to have shared this very special evening with all of you.  
Thank you !!  


Gudrun Giddings                                      Kim H. Swartz
President of SACC-LA                            President of SACC-LA Foundation

Eliason Merit Award 2013
Highlights From a Fantastic Event

Steve Angello receiving the award on stage.

Over 700 guests joined us on November 22nd on the W Hollywood Hotel Rooftop to celebrate award winner and birthday boy Steve Angello when he was receiving the Eliason Merit Award 2013.  After the guests arrived and had their photos taken on the red carpet they went up to the rooftop where they could enjoy the open bar, Swedish inspired hors d’oeuvres and a spectacular view over Hollywood.  Since SACC-LA focus on innovation and creativity the guests represented industries such as film, music, television, games, fashion, design, food, advertising/communication and new digital technology.  We are happy to see that the annual Eliason Merit Award Gala has become a hot spot for Swedish-American creative talent.

W Hollwyood Hotel Rooftop

Taber Schroeder, Jonas Hallberg and Mini Andén.

Swedish inspired hors d’oeuvres

SACC-LA’s President Gudrun Giddings held the award ceremony and introduced the award winner 2013 by showing some highlights from Steve’s career: 

Video Made by Rebels Studios Production. Watch on Vimeo

Steve also received a video greeting on stage from last years winner, Dolph Lundgren.  Dolph congratulated Steve to the award and emphasized on Steve’s charity work through SIZE Foundation.  Dolph finished by saying that he hoped that Steve would have a just as fun night as he had at the previous Eliason gala. 

Since November 22nd also happened to be Steve’s birthday the award ceremony ended with everyone in the audience singing the Swedish Happy Birthday song – “Ja må han leva”. 

A Happy Award Winner and Birthday Boy ready to dig in on the birthday cake

When the doors to the after party opened and DJ MRTN started playing the line of excited after party guests were already long.  After MRTN had warmed up the crowd and Rebecca and Fiona entered the DJ booth, the dance floor was on fire. The headliner, Third Party, started playing around 12.30pm and kept the party going until the early hours.  With free Kanon Organic Vodka and Pistonhead Beer throughout the night, fantastic music and a great crowd of people the success of the after party was a fact. 

Rebecca & Fiona in action

Third Party’s bombastic performance 

For more photos please check out our Facebook page where you both can find all the pictures from the red carpet and the Award Show and After Party.

We would like to thank our Sponsors: Kanon Organic Vodka, Pistonhead, Embassy of Sweden, Bad Taste Records, Rec Solar Phosworks, Dice, Rebels, Anine BingIoaku, Art Unified, Linnea Strid, Karen Bystedt, Odd Molly, Trina Turk, Kool Kojak, Moods of Norway, Apica, Ingri Dahl, Blue Microphones, Layers & Co.  


Also big thank you to the Kerstin Alm, Oscar Nilsson and the crew at Phosworks for taking photos during the event, and to all our volunteers who were truly amazing. Thank you! 

Social Media Highlights 
We’re so excited for the amazing response we’ve received in social media so we would like to share some of the highlights with you!  

Steve Angello’s post about his birthday present from the Silent Auction earlier that night

It has been so much fun to interact with all of you in social media, and to see the Eliason Merit Awards from your point of view. Check out the #Eliason2013 feed on Instagram and Twitter.  
Earlier this week we also released all of the red carpet pictures from the event and over 37,000 of you have seen them on Facebook already!  If you have not checked them out yet you should visit our Facebook page and tag yourself and your friends. 

Successful Silent Auction

The Silent Auction was one of the highlights of the event.  All of the guests were gathering around the lovely displays, talking about and bidding on the amazing items.  We were also very excited to see that some of the items became birthday presents to our award winner, Steve Angello!

Some of the items on display.

Christina Wildes and Johan Andersson with Johan’s artwork “Whistleblower”.

Karen Bystedt and Steve Angello in front of Karen’s artwork
“Andy Stars and Stripes with Drip”.

Annual SWEA Christmas Fair
Shrine Expo Center, December 15th

The annual SWEA Christmas fair is coming up next week, on December 15.  There will be Swedish folk dancing, a glögg bar and a Swedish café serving baked goods.  You will also have the opportunity to buy Swedish gifts, books, music and handmade crafts.  At 12 noon and 3 pm this year’s Lucia will be crowned by Victoria Sellers and Steve Angello, respectively.

When: December 15th, 10am – 5pm
Where: The Shrine Expo Center, 700 W. 32nd Street, Los Angeles
Cost: $10, free for children under age 12

Pay It Forward
Co-promoted by SACC-LA
On Monday and Tuesday December 2nd and 3rd, SACC-LA co-promoted the Pay it Forward for Business event together with Your Office Agent and Indiegogo, who launched three crowdfunding campaigns at the 31Ten Lounge in Santa Monica.  The campaigns were mentored by one of the Indiegogo principals and three of the biggest crowdunding PR firms in LA.  The event was watched live by 200 people and their price for entry was a gift for homeless in LA or kids in need.  During the first evening, Jessica Mansourati, one of SACC-LA’s Marketing Managers represented SACC-LA on site.  A big thank you for a great event!

SACC-LA’s Marketing Manager Jessica Mansourati.

 Sponsorship Spotlight
Oscar of Sweden

Oscar of Sweden men’s dress/sports shirts are now sold in the United States. My wife, Malin Kvist-Maitrejean, and I, Larry Maitrejean opened up Scandinavia Imports LLC, which is the sole U.S. distributor for Oscar of Sweden’s high end men’s dress/sports shirts. We have been in business for 15 months and are based in New Orleans, Louisiana.  I have about 75 accounts here in the U.S. and sales are going great.  Oscar of Sweden shirts are still made in Europe with the finest 140/2 100% Egyptian Cotton fabrics from Italy, Austria and Portugal.  We still have the best workmanship, craftsmanship, and quality in our shirts which you have come to know since 1949.   All Oscar of Sweden shirts are manufactured with permanent stays, convertible cuffs to use with buttons and cuff links, and the highest quality durable buttons. 

Oscar of Sweden wants to help raise money for SACC-LA by doing a holiday sale!  Click here to view all shirts and place your order today!
Men’s clothing store shirt price: $225
SACC-LA member price: $150 

Members save $75 per shirt and for every shirt sold, Oscar of Sweden will donate $15 back to SACC-LA.  All SACC-LA members also get free shipping!

Please contact Larry at, or call (504) 628-3887 for a consultation, questions, or feedback. Sale ends on 12/31/13. Thank you for the opportunity of earning your business.  

God Jul och Gott Nytt År! 


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