Finally Friday, January 24th, 2014

Friday, January 24th, 2014


Gold Members 

A Word from the President

Hej Alla,
Finally Friday and we hope you’ll enjoy some great Scandinavian movies this weekend at the Scandinavian Film Festival, including celebrating SWEA’s film grant recipient, Anders Hellström, that will receive his prize Saturday evening.
Sweden had their most prestigious film award show, Guldbaggen, this past Monday, established 1964 and still organized by the Swedish Film Institute. You can read all about “Guldbaggen” and the fantastic winners further down in this newsletter.

Have you heard of a campaign called “Spring 140131”?  The secret sender Spring140131 has posted some high profiled Swedish artists running in different settings. On their website they attached a countdown to the end of January. We are just as curious as you to find out what this is all about, in the meantime, please view the videos of Naomi Rapace and Joel Kinnaman.
Last but most importantly, I want to express a big THANK YOU to our previous and ultra-talented Marketing Managers; Paula, Jessica, Adam and Marie, as they this week handed over their duties to our brand new Marketing Managers; Erik, Max, Matilda and Jessica. We extend a warm and equally big WELCOME to our new rockstar team.
Happy Friday !! 

Gudrun Giddings
President of SACC-LA


Scandinavian Film Festival in Los Angeles
January 25, 26


The Scandinavian Film Festival celebrates it’s 15th anniversary this year and has a spectacular program that reaches over two weekends in January, continuing tomorrow. 

The yearly showcase of Nordic films and filmmakers screens the year’s Scandinavian films submitted to the Academy as nominees for Best Foreign-Language Film as well as other current feature, documentary, and short films.

Among the Swedish contributions this year you will find “Eat, Sleep, Die” by Gabriela Pichler, “Call Girl” by Mikael Marcimain, “Reliance” by William Olsson and “We Are The Best” by Lukas Moodysson. 

What: Scandinavian Film Festival L.A.
When: January 18, 19, 25, 26. Check full schedule here
Where: Writers Guild Theater, 135 South Doheny in Beverly Hills 90211. See map here
Tickets: $12 Individual Screenings, $40 Gala Buffet & Film, $140 Festival Passport.  Buy tickets here

Visit the webpage for more details:

SWEA LA Film Scholarship Award 2014
Award Winner Anders Hellström 


At the Scandinavian Film Festival this Saturday, the Swedish Women’s Educational Association in Los Angeles – SWEA LA, will award set designer Anders Hellström, a film scholarship of $7500, including round trip tickets to Los Angeles.  Anders will spend three months improving his knowledge in the inspiring LA entertainment environment!

Anders Hellström lives in Stockholm and has a degree from Skellefteå School of Scenography and is now working as a set designer within film, TV, commercials and arts.  During his stay in Los Angeles Anders is planning to take an internship with a well-known production designer.  He’s extremely hungry to learn new techniques for set design and in the future he wants to work with large-scale productions.  Sounds interesting?  Come to the Scandinavian Film Festival and meet Anders together with a lot of other interesting people and see some great films.  
What: SWEA Scholarship Award
When: January 25th, see schedule below.
Where: Writers Guild Theater, 135 South Doheny in Beverly Hills 90211. See map here
Tickets: $12, tickets are available but has to be purchased at the theater

SWEA’s Scholarship Schedule, Saturday 25th: 
6.00 pm: Award Ceremony
6.15 pm: A short movie by Anders Hellström
6.30 pm: “Call Girl” – Swedish Feature Film Presentation  

See full schedule here  


And the Winners are…


On the 21st of January it was once again time for the annual Guldbagge Awards which is Sweden’s leading film award since 1964.  Read about the history of the Gudlbagge Awards and find out what a Guldbagge actually is here.
The most prestigious award, Best Picture, went to the movie “Återträffen” (The Reunion).  Anna Odell, the movie’s director and writer, also received an award for Best Manuscript for “Återträffen”.
The movie “Monica Z”, which portrays the Swedish artist Monica Zetterlund’s life, became the biggest winner of the night when it received awards in four different categories; Actress – in a Leading Role (Edda Magnason), Directing (Per Fly), Actor – in a supporting Role (Sverrir Gudnason) and Costume Design (Kicki Ilander).
The Audience Award was presented to the blockbuster “Hundraåringen som gick ut genom fönstret och försvann“(The 100-Year-Old Man Who Climbed Out the Window and Disappeared).  The story is based on the book with the same name and the movie was directed by Felix Herngren.
See all the winners here

Thank You Marketing Managers

Time flies and our stellar Marketing Manager team for the past six-months are now about to leave us for new adventures.  Together they have not only contributed with their knowledge and commitment making the Chamber flourish more than ever, they have also enriched the daily work at the office with their enthusiasm and inspiring personalities.  Thanks to their hard work, the 2013 Eliason Merit Award hit record numbers in terms of attendance, profitability and media presence.
Besides producing top quality events, a successful delegation for the Swedish trade organization TEKO was planned and executed. A new modern website was launched this fall and the Chamber’s media presence has increased enormously in both traditional and social media.  We are very grateful for their amazing work at the Swedish-American Chamber of Commerce of Los Angeles and it is with great excitement we will follow their future careers.

Adam and Jessica will be staying in city of angels, and Marie and Paula are up for new adventures overseas.  We wish them all the best of luck!


Jessica Mansourati, Marie Wennergren, Paula Thelin, Adam Elvelin Söderlund


A Success Story
Adam Elvelin Söderlund

It didn’t take long until our member company Apica System noticed our former Marketing Manager Adam Söderlund Elvelin’s unique character and skills.  When Adam’s internship at SACC-LA ended he was offered to work at Apica System.  Adam gladly accepted the offer and will now stay here in the City of Angels working with finance and accounting for another six months!  In regard to this success story, Adam wanted to send his greeting to SACC-LA and all its members…
My time with SACC-LA has come to an end, and I really want to take this chance to thank everyone that has been a part of these six intense, and extremely fun months.
I feel truly privileged to have been a part of such a great organization, with goal-oriented and outgoing colleagues.  Also – a big thanks to all our members, I wish you the best in your future endeavors.
One member company I will be seeing a lot more of is Apica, for which I started working a couple of weeks ago and will continue to do so until it’s time to fly back to Sweden at the end of June.  Apica is a tech company that provides application- and website monitoring, and I’ll work with Finance & Accounting
I am really happy to have been given this opportunity, and just staying in L.A for another six months is awesome!
All the best, and I hope to see you at a SACC-LA event soon!
Adam Söderlund Elvelin 

SACC-LA has a new Marketing Manager
Finance & Membership Management

Max Westling


Max Westling grew up in Malmö, Sweden and fresh out of high school he decided to pursue a career as an Industrial Engineer.  After studying at Lund University for close to five years he is now set to complete his MSc. this coming fall, majoring in Finance and Risk management.  He has manifested his burning interest in traveling and culture by working his way around Australia for six months in 2010 and participating in an exchange semester at the technological institute UPC in Barcelona, Spain in 2012.  He is thus arriving to SACC-LA with some great international experiences in the trunk.

At SACC-LA Max is prepared to dive deep into new projects that will hopefully sustain the growth and simplify the day-to-day work of the Chamber.  He expects to learn a lot about the American business culture as well as gain some valuable field experience that will aid him in his future career.

Max will be responsible for finance and membership management at the chamber and you can contact him at or 424-270-3042.  

The QS World MBA Tour
January 26

SACC-LA’s Young Professionals are entitled to free entrance to the QS World MBA Tour in Los Angeles.  To redeem this offer, register now via this link:

More and more young professionals make their career dreams come true by leveraging with an MBA.  Some change their industries, some get their working functions shifted, some move to a new place and some even get their own companies started right after graduation.

Join the QS World MBA Tour Los Angeles to meet with over 30 of the world’s top local and international business schools.

During this one day event you can: 
– Apply for $1.2M of exclusive MBA scholarships to help finance your MBA 
– Meet face-to-face with admission directors from top international and local business schools, including UCLA Anderson, UC Irvine, Hult, IE, IESE, ESADE, Copenhagen B-school and many more…
– Network with Ivy League MBA Alumni from Harvard and Wharton
– Attend a free GMAT seminar hosted by GMAC, the creators of the exam 
– Get personalized advice on your MBA essay, application and interview 
What: The QS World MBA Tour – Los Angeles
When: Sunday, January 26th, 1.30 pm – 6pm (You can attend any time between 1.30pm-6pm)
Where: DoubleTree by Hilton LA Downtown.  See map HERE
Price: Free for all Members of SACC-LA.  Save $15
RSVP: Register here:

More information on QS Top MBA’s webpage:  Please don’t hesitate to contact SACC-LA if you have any questions 310-622-3617


Sponsorship Spotlight 
February 4th 
Internal Collaboration Networks | The Comfortable Truth About Big Data | and The Future of the Internet –  Meetup in  Santa Monica on February 4th

Join the CEO of Swedish company IncentiveCorp in Santa Monica on Tuesday, February 4th for a “drink and learn” at the Cross Campus business accelerator and learn how internal collaboration tools like Yammer, Jive, and – of course – Incentive are helping companies improve productivity, shorten innovation cycles, and truly tap into the creativity and knowledge of their employees.  We all know that the true value of our companies is in our people.  Rickard will show you how to tap into that creativity and generate a measurable “Return on Community.”

Big Data. “What’s all the fuss?” “My company is too small for big data!”  “Just what the heck is Big Data?”  Sandeep Shah, CEO of eFinancial Communications, will lift the fog of misconception about Big Data and demonstrate how even small and mid-sized companies can employ Big Data to grow their businesses without the need for hiring data scientists and hardware and software investments.

The event will be held at Cross Campus, one of the hottest business incubators and accelerators in Los Angeles.  Networking begins at 6 pm and the presentations start at 7 pm.  There will be drinks and light hors d’oeuvres.  Did we mention the event is free?

There is no charge for this event but seating is limited to click the link below and reserve your spot right now.  I WANT A SPOT!

What: You’re invited To Improve the Speed and Quality of Your Internal Collaboration
When: February 4th, 6pm – 8pm
Where: Cross Campus, 820 Broadway, Santa Monica, CA 90401, map


Incentive Corp CEO Rickard Hansson 

CUTTER’S PIZZA’s Grand Opening Party
January 25th

Our Member Cutter’s Pizza (Home of the famous Swedish Pizza) is having a GRAND OPENING PARTY on Saturday January 25th.  All subscribers of Finally Friday are invited to join them for a day of good Swedish Pizza (on the house), drinks, music played by famous LA Djs, great people & much much more. See the facebook-event for more information. 

What: CUTTER’S PIZZA’s Grand Opening Party
When: Saturday the 25th of January, 3pm-12pm
Where: 19014 Ventura Blvd, Tarzana, California 91356, map 
Tickets: FREE



From everyone at the SACC-LA office 

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Contact: +1(310) 622-3616 or

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SACC-LA offers:

– Visibility through different marketing efforts
– Networking events customized to fit your needs
– Matchmaking opportunities
– Discounted deals for members
– Consulting service(s) and market research at an affordable price-point

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Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden’s top Universities through our Trainee Program.  For more information contact us at or call (310) 622-3616/ (310) 622-3617 or visit our website.

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