Finally Friday, January 31, 2014

Friday, January 31th, 2014

Upcoming events  

From Fearful to

February 15,16



Gold Members 

A Word from the President

Hej Alla,
Congratulations to Jonas Åkerlund, winning a Grammy for Sir Paul McCartney’s music video “Live Kisses” and to all the ultra talented Swedish Grammy nominees.  
Many superb artists within the international music industry always seems to emerge from Sweden and we have now also found out what the campaign Spring140131 was all about; the Swedish music artist Timbuktu’s new video, Spring!
This week’s newsletter is very visual, as we feature Kerstin Alm, one of our favorite and fabulous photographers including friend.

One of the most creative ways to present the Swedish national anthem must be in the latest commercial from Volvo in which Zlatan Ibrahimovic, the much loved Swedish soccer player, recite the song in a cool remix by Max Martin.

Happy Super Bowl weekend !! 

Gudrun Giddings

President of SACC-LA


Grammy Awards 2014
Jonas Åkerlund wins for “Live Kisses”

The 56th annual Grammy Awards took place at the Staples Center in Downtown LA last weekend.  We are very proud to announce that Paul McCartney’s music video “Live Kisses” won a Grammy in the category Long-Form Music Video. The video is directed by our fellow Swede Jonas Åkerlund and produced by Violaine Etienne, Aron Levin and Scott Rodgers

Live Kisses with Paul McCartney

In addition to Jonas Åkerlund’s success we also had a handful of Swedes nominated in other categories, including Alesso feat. One Republic with their hit song “If I lose myself” for Best Remix, and the super music producer and composer Max Martin with Katy Perry’s “Roar” in the Best Song category.  See all the winners and nominees here.

Kerstin Alm – Photographer
With a wonderful sense of humor and a tremendous love for photography Kerstin Alm has captured the events in the Swedish community in LA for almost five decades.  We are very grateful for her dedicated work and would like to share some of her photos with all of you.
Kerstin was 14 years old when she received her first camera from her dad who was a talented photographer.  That was when she discovered her passion for photography and she has brought a camera in her bag ever since.
Having worked for Air France for almost 30 years she has had the opportunity to travel and take photos all over the world.  Kerstin has for example photographed all the big film festivals in Cannes, Venice, Toronto, Dubai etc. 

Since she moved to Los Angeles in 1965 she has covered events for the Swedish organizations in Los Angeles and she has for example never missed the opportunity to shoot a single Eliason Merit Award and she also received the award in 2008.
This is a picture of Kerstin and Steve Angello from Eliason Merit Award 2013
What Kerstin enjoys the most is taking photos of people in action and with her joyful personality and humoristic approach she has the ability to make people relax and laugh in her company.  She surprises the crowd with a clever joke just before she shoots and the pictures become more genuine.
Kerstin often goes by the name Mamarazzi when she is on a photo-shoot.  Using that name is a funny way to point out that she is the opposite of a Paparazzi – a Mamarazzi only takes photos of people that wants to have their pictures taken.
Here follows a few of Kerstin Alm’s photos and her own comments.  You can also check out her website  and contact her at: mamarazzi37@me.com310-833-3030
Pope John Paul II
In the days when one had a roll of film. This was number 36 of a 36 photo roll!!
Kersin and Sir Ian McKellen
I have a girlfriend who lives in Paris and she was traveling to New York in december 2011.  We decided that we wanted to go to the Premiere of Hobbit.  Well, I flew in to NYC, rushed to get a taxi, no taxis, took a bicycle tour with my suitcase to Dina Rosenmeiers hotel on lower East Side.  The traffic was horrendous and we ran up to the movie, where the film was being shown and the after party (yes that was really hot) took place.  Since I have photographed Sir Ian McKellen several times thought it would be exciting to meet him without having a camera.  Well, an iPhone is handy and here is the result.
Masha Korableva
2007 LeFranc Ferrant 373

Morgan Freeman at the AFI Life Achievement Dinner at Sony Pictures in Culver City. I sold my Salvador Dali for $3.000, as this was the cost for attending this event. It was worth it. Am very glad I did what I did.
It has been such a pleasure to work with Kerstin Alm for all these years and we are looking forward to work with her for many more years to come.  A big THANK YOU from the SACC-LA crew!

Written by Paula Thelin


Zlatan Ibrahimovic
“Made by Sweden”
Volvo’s latest commercial with Swedish soccer star Zlatan Ibrahimovic features him hunting in the forest, spending time with his family and plunging in to freezing cold water while reciting a re-worked version of the Swedish national anthem “Du gamla, du fria”.  The video, called “Made by Sweden”, was released on January 25th and has already more then 3 million views on youtube. To watch the full commercial click here.

Volvo calls the video “their celebration of Sweden” and Zlatan himself says “This is what Sweden looks like 2014. I don’t speak perfect Swedish, but that’s the way it is. A mix everywhere. I can be Swedish all the same. We are all different yet similar,” continuing with, My father is from Bosnia and Muslim. Mum is from Croatia and Catholic. But I was born in Sweden and am a Swedish citizen. You can’t change that. That’s the situation, accept it.”.  

SACC-LA has a new Marketing Manager
Event coordinator
Matilda Dickman 
Matilda was born and raised in Stockholm, where she studied a BSc in Business and Economics at Stockholm School of Economics (SSE).  During her studies, she worked part-time in banking and after graduating she continued within the banking industry in London and Stockholm.  However, quite soon she realized that it was not truly what she wanted to do.

With a burning interest for the media industry, she went to New York and Los Angeles to study film productions, before returning to SSE for a Master’s degree.  Besides studying and working, she has also taken the time to travel the world, backpacking through India, Brazil, Argentina, Bolivia and Cambodia, to name a few.

As a Marketing Manager at SACC-LA, Matilda will be in charge of event planning.  During the spring, she hopes to keep developing the events into unforgettable experiences for our members and guests.  She also wants to keep creating useful partnerships and collaborations for former and new sponsors.  Additionally, she wants to meet many inspiring people and to learn more about the entertainment industry.

You can contact her at: (310) 622-3617


Membership Spotlight
Executive Speaking Success
February 15, 16

Every day you have communication opportunities that contribute to your success or failure.  Working with John Bates you will learn to succeed and make the most out of them.  Using human evolutionary biology and neurophysiology John shows his clients what to do, and why it works.

John Bates teaches corporate leaders, TED and TEDx Speakers how to make their communications “TED-Worthy”.  An award winning public speaker since high school, John has co-founded or been a very early employee at numerous startups, raised hundreds of millions in venture capital, failed big, succeeded big and he now shares his business and communications expertise with you.  Learn from a globally acclaimed speaker and trainer.

John gets rave reviews from top level executives at Prescience International, Motorola Solutions, the Johnson & Johnson Innovation Labs in Silicon Valley and Boston, Janssen Labs in San Diego, LAZ Parking, Oculus International, RTI Solutions, DudaMobile, Stone Brewing Co., Volkswagen, and many others.

People regularly call John Bates’ “Creating ‘TED-worthy’ Pitches, Presentations and Communications” the best communications training they have ever received.

On Feb. 15/16 you have a rare opportunity to attend John’s 2 day seminar in Agoura Hills for a remarkably reduced investment. For Early Bird Pricing until February 1st just say SACC-LA. Read more about the event here.

What: From Fearful to Fulfilled
Where: Private location Agoura Hills off of Kanan Rd in the Santa Monica Mountains
When: February 15, 9.30am-5.30pm, February 16, 9.30am-5.00pm
Tickets: Early bird price $775 for SACC-LA until February 1st.  Buy tickets here.


From everyone at the SACC-LA office 

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Contact: +1(310) 622-3616 or

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Top ten Swedish films to see before you die
When it comes to Swedish cinema, most people probably think of the Girl With the Dragon Tattoo and Pippi Longstocking. But there’s a lot more to it than that, argues Jan Göransson from the Swedish Film Institute. Check out his top ten.
Read More


Not a member yet?
SACC-LA offers:

– Visibility through different marketing efforts
– Networking events customized to fit your needs
– Matchmaking opportunities
– Discounted deals for members
– Consulting service(s) and market research at an affordable price-point

Read more 

Top ten reasons why Swedes are so happy
With Swedish people ranked on Tuesday as the second happiest in the world, The Local took to the streets of Stockholm and asked Swedes justwhat exactly was making them so

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Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden’s top Universities through our Trainee Program.  For more information contact us at or call (310) 622-3616/ (310) 622-3617 or visit our website.

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