Felix Strand is the current CEO of Pixi Beauty, an international family-owned beauty brand that has global recognition and influence. He was born in Sweden but moved to London at a young age and later followed his family as they moved to Los Angeles to expand the family business. Felix graduated from Chapman University in 2012 with a degree in Business Administration, later continuing his executive education at Harvard Business School, he pursued a career as a business analyst before joining Pixi as e- commerce manager in 2014. With a clear vision for the company, he moved quickly up the ranks becoming President in 2017, and CEO in 2022. Through his leadership, Pixi has grown tremendously within the past few years and put their name on the map within the global beauty industry.