Eliason Merit Award 2019

Top photo: Swedish songwriter and superstar music producer Max Martin presenting the EMA award to this year’s recipient Magnus Lygdback.
Down left: Magnus Lygdback with wife Linda Lygdback.
Down right: President and Chair of SACC-LA Gudrun Giddings with artists Caroline Hjelt & Aino Jawo/Icona Pop.
Photos: Courtesy of Helena Gytare/SACC-LA (top & down left) & Mats Holmberg/SACC-LA (down right)

Left photo: Andy Trecki and EMA 2011 recipient, three-time Academy Award® Winner, sound editor Per Hallberg.
Right photo: The elegant VOLVO XC90-T8 beutifully presented at the EMA’s 2019.
Photos: Courtesy of Helena Gytare/SACC-LA (left) & SACC-LA (right)

Left photo: Magnus Lygdback.
Right photo: The Swedish Match Brand Ambassadors Jenn and Taylor at the EMA 2019 celebration.
Photos: Courtesy of Mats Holmberg/SACC-LA

Left photo: Christian Grass, General Manager at DICE, SACC-LA Member and Sponsor, with Jakke Erixson.
Right photo: The gorgeous Absolut Elyx bar.
Photos: Courtesy of Helena Gytare/SACC-LA (left) & Mats Holmberg/SACC-LA (right)

On Thursday, December 12, 2019, in the honor of Magnus Lygdback, SACC-LA members and sponsors, guests, friends gathered for the Eliason Merit Award 2019. It was truly Magnu-ficent!

The evening took place at the private Hollywood Hills residence of Jonas Tåhlin, CMO of Pernod Ricard USA and CEO of Absolut Elyx. All guests of the evening savoured great Swedish inspired food and Absolut Elyx cocktails, and enjoyed a private performance by the EMA 2019 recipient Magnus Lygdback’s friends, the world popular Swedish DJ duo Icona Pop! The award was handed out by the hit songwriter and superstar music producer Max Martin, who shared his and Magnus’ beautiful friendship story in the award speech. 

All speeches during the evening invited guests to both laughter and tears, and made us all impressed and star struck by Icona Pop’s, Max Martin’s, and of course, Magnus Lygdback’s international career and success.

Visit our Facebook page to view and like the full photo album from the EMA 2019 here. Click on the clip below to see a short video of the EMA 2019!

Left photo: Finnish actor Johannes Holopainen with Magnus Lygdback.
Right photo: Doris Sandberg and Linda Lygdback. 
Photos: Courtesy of Helena Gytare/SACC-LA

Left photo: Jannika Pettersson, Christian Grass and SACC-LA Board Member Camilla Loving. 
Right photo: Family & friends of Magnus Lygdback.
Photos: Courtesy of Helena Gytare/SACC-LA

 From the left: President and Chair of SACC-LA, Gudrun Giddings, EMA 2019 award recipient Magnus Lygdback and SACC-LA Board Member Jennings Segura. 
Photo: Courtesy of Helena Gytare/SACC-LA

Left photo: SACC-LA Marketing Manager Filippa Wendt (in the middle), SACC-LA member, CEO and Founder of Brain Academy, Peter Settman (on the right) and Swedish singer and television producer, Christer Björkman (on the left). 
Right photo: SACC-LA and EMA sponsor VOLVO Cars’ Field Marketing Manager, Rebecca Smetana. 
Photos: Courtesy of Mats Holmberg/SACC-LA (left) & Helena Gytare/SACC-LA (right)

Left photo: Magnus Lygdback (on the right) with his father.
Right photo: Swedish DJ and record producer Eric Prydz and Caroline Hjelt from Icona Pop duo. 
Photos: Courtesy of Helena Gytare/SACC-LA (left) & Mats Holmberg/SACC-LA (right)

Left photo: Special thanks to all of our wonderful gift bag sponsors! 
Right photo: Warm congratulations to Magnus Lygdback, the EMA 2019 recipient!
Photos: Courtesy of Mats Holmberg/SACC-LA (left) & Helena Gytare/SACC-LA (right)


We would first and foremost like to thank the Magnu-ficent Magnus Lygdback for accepting the Eliason Merit Award 2019 on behalf of SACC-LA, and express our gratitude for his successful hard work bridging the health and wellness industry between Sweden and the U.S. Further, we would like to give a special thanks to Jonas Tåhlin and his lovely and talented wife and SACC-LA Board of Director, Janina Boss Tåhlin for hosting the evening in their private Hollywood Hills residence. 

Thank you Caroline Hjelt and Aino Jawo for sharing your Icona Pop DJ skills with us – adding a very extra musical spark to the evening! And thank you Max Martin for your beautiful and touching award presentation speech delivering the award to Magnus Lygdback. 

A huge thank you to our main partners, Swedish Match US division and Umgas Magazine, Absolut Elyx, VOLVO Cars, DICE LA and everyone who contributed to this year’s EMA 2019. Without you, we could not have hosted this event nor continue our work in 2020. Please take a look at the very long list of everyone who supported us below as we wish everyone reading this can support them back during the years to come. 

A heartfelt and sincere Thank You to…

2019 Eliason Merit Award recipient
Magnus Lygdback

Sponsors and Partners
Absolut Elyx
Swedish Match US Division
DICE-Los Angeles
Hästens Los Angeles
Mentor Foundation USA
Orrefors Kosta Boda
Petit Ermitage
Pixi Beauty
IKEA Burbank
Eskay Label
“& Other Stories”
Nation of Nmds
Cecconi’s West Hollywood
Fjällräven La Brea
G4C Innovation
The Church of Sweden Los Angeles

Special Thanks to
Max Martin
Caroline Hjelt & Aino Jawo/Icona Pop
Jonas Tåhlin
Janina Boss Tåhlin
Jason Walker
Aleck Brownstein
Rebecca Smetana
Christian Grass
Tonissa Murdock
Jessica Paisant
Linus Adolfsson
Helena Gytare
Mats Holmberg
Kati Kaivonen
Christian Lagerlöf
Susanne Cousins
Hanna Cousins
Lisa Agerman
Ronnie Bergh
Yildiray Bilgic
Stefan Vincze
Family & friends of Magnus Lygdback

SACC-LA Board of Directors
Gudrun Giddings
Sara Fahlgren
Kim Swartz
Jennings Segura
Janina Boss Tåhlin
Fredrik Löving
Emil Abedian
Amir Maki
Björn Barnekow
Daniel Wagner
Tomas Jegeus
Camilla Löving

SACC-LA Advisory Board
Hans Montelius
Felix Strand

SACC-LA Marketing Managers
Filippa Wendt
Heidi Reunanen
Hedda Hanner