Finally Friday, March 7, 2014


A word from the President

Gudrun Giddings

Hej Alla,Happy to announce some very exciting news, we have an enormously talented addition to our SACC-LA board, Camilla Andersson. You can read more about Camilla below and you’ll most likely be just as impressed as I am by her expertise experience. Welcome Camilla !!
And tomorrow, it’s time for our awesome SACC-LA Marketing Manager’s to run the LA Big 5K.  If you want to join our team, please contact us ASAP.  Looks like lots of fun and I wish everyone good luck !!
Also, a warm congratulations to my friend and fellow Scandinavian Producer, Kim Magnusson as he won his second Oscar last Sunday !!
The Scandinavian entertainment and creative businesses keeps trending showcasing their multi and innovative talents.  Henrik Johansson, President of SACC-Austin is hosting many of these superb talents this up coming week as the festival, “South by South West” starts today.

            Happy Friday !! 
            Gudrun Giddings
            President of SACC-LA

Upcoming events

SACC-LA going for Gold in LA Big 5K

the 8th of March

Inspired by the campaign Spring140131 and the Swedish National Day of Running the SACC-LA crew has decided to participate in the LA Big 5K, which is the official warm up race for the ASICS LA Marathon. You are all very welcome to join our 3.1 mile journey through the rolling hills of scenic Elysian Park.
Our plan is simple; we all meet up before the race and do a warm up session with the professional “Friskis&Svettis” trainer Carina Guter, directly imported from Stockholm, Sweden. After the race we celebrate our achievement with a small potluck picnic close to Dodger Stadium.
Picture from SACC-LA crew’s training session in Topanga.

Exclusive screening of “Leave the World Behind”

a music documentary following the breakup of Swedish House Mafia

What: Screening of “Leave the World Behind”
Hosted by SACC-LA and Los Angeles Film School
When: in March
Where: TBD
In March, SACC-LA will host an exclusive screening of “Leave the World Behind”, a music documentary following the breakup of Swedish House Mafia and their subsequent One Last Tour. It’s made by the Swedish director Christian Larson and is officially selected to have its world premiere at the 2014 SXSW Film Festival in Austin. The event will be held in co-operation with the Los Angeles Film School. More details will be released very soon via our newsletter and to receive up-to-date info about the event, please like our facebook page and follow us on twitter.
Steve Angello at Eliason Merit Award 2013

See the official trailer here or press the picture above.

Johan Ernst Nilson

Famous explorer and motivational speaker

WhatJohan Ernst Nilson Motivational Lecture
Hosted by SACC-LA
When: In mid-April
Where: TBD

Life is all about finding your dreams and reaching your goals, Johan Ernst means. When Johan Ernst was 15 years old, he saw a man playing the piano on the TV. He asked his parents what he needed to do to play like that and they told him to stay motivated and to practice. Three years later Johan Ernst had a job as a professional pianist. To learn how to play the piano was Johan Ernst’s first “adventure”. Johan defines an adventure as anything that takes you out of your comfort zone.

The Johan Ernst Nilson motivational lecture is an exclusive event hosted by The Swedish-American Chamber of Commerce of Los Angeles. With over 30 expeditions in over 120 countries, Johan Ernst Nilson is one of the world’s leading explorers and motivational speakers. He will teach the audience about how to stay focused and pushing your limits in order to achieve your dreams.

The lecture will be held mid-April in LA and more information will be provided soon. In the mean time you can read more about Johan here.

Johan Ernst Nilson started his career as an explorer and motivational speaker 20 years ago after a bet with a friend. The question was: Could a person with the lowest grade in gymnastics bike from Sweden to Africa?

SACC-LA has a new Board Member

Camilla Andersson

Camilla Andersson is a media-tech entrepreneur, media producer/developer and creative director, specializing in brand development and strategy, communication strategy and media/communication solutions.She is awarded for brand and business development for clients nationally and internationally. Camilla is the CEO of Hypnosis, a brand development, communications and media production company she founded 1996, with Swedish and international clients like the Swedish Post Office, Ericsson, Nokia, the Swedish Free Enterprise Foundation, the Atlas Foundation, Bonnier (DN and Expressen), Jarowskij, Bredbandsbolaget, Region Skåne and Media Evolution.
With a background in the design and music industry (BMG, Wire Records, Telegram Records) in Stockholm and New York City, Camilla founded the legendary electronic music label Ohm Records in 1992 together with Klas Lunding of Telegram/Stranded Records fame, pioneering the vibrant electronic music scene and signing some of today’s most successful DJ:s and artists.
Camilla is a trailblazer in developing internet-based music, video and media services. In 1999, Camilla Andersson founded HyperMedia and developed the first international online distribution and marketing platform/channel for music, film and video. A division of HyperMedia, HyperMusic changed the landscape of the music industry by being the first company in the world to sell digital files directly to customers, offering powerful designed services and tools for artists to upload, sell, distribute and promote their work online. HyperMusic also launched BootlegTV, the world’s first online video service/channel for artists to promote their videos and live concerts, featuring Swedish and international artists.
As the next step, Camilla founded HyperMovies, an independent movie channel/portal featuring full-screen online film, which promoted filmmakers, independent films and music videos in cooperation with fiber broadband operators, artists, producers and music labels. Other divisions of HyperMedia were HypermusicRadio, which featured web based DJ radio shows, Hypermusic Recordings, a record company which released music in digital format as well as on vinyl, and the Hypermusic concept store on Skånegatan in Stockholm’s SoFo district.

Since 2013, Camilla Andersson is based in Los Angeles. She lives in Santa Monica with her husband Anders and her youngest daughter Alva.


After having founded the human rights and history think tank IICC/UOK in 2005, Andersson co-founded the Platform of European Memory and Conscience in Prague in 2009, a pan-European network based in Prague and Brussels, focusing on human rights, education and remembrance. The platform includes 21 countries and 41 organizations, state institutions and NGO:s.Camilla Andersson is a frequent speaker on communication strategy and liberty in the European Parliament and at international conferences. Andersson has published reports, articles and op-eds in both the Swedish and the international press.
She has received numerous awards, including the Golden Egg Award for her work with the Swedish Post Office, The Templeton Freedom Awards for Excellence in Promoting Liberty by the John Templeton Foundation in Washington, D.C. and the Order of Terra Mariana by the President of Estonia, Mr. Toomas Hendrik Ilves, the highest and most distinguished order granted by the state of Estonia to non-Estonian citizens.
“I want to develop the SACC-LA brand and strategy, and help the Chamber reach its fullest potential as the natural focal point, resource and partner for all Swedish businesses in the Los Angeles area.”

The SXSW South by Southwest Music Festival

The SXSW South by Southwest Music Festival returns to Austin, Texas, between March 7-16. The festival is really divided into three divisions; music, film and interactive.
The music festival focuses on bringing up new acts and over 2000 performances are confirmed for this year, making it the largest music festival in the world of its kind. The last couple of years it has had over 15000 visitors and in 2013 the event made a huge jump to over 30000 paying attendees.
Rebecca and Fiona at the Eliason Merit Award 2013
The film part of the festival focuses on directing talent and many movies have their first screening here. In 2009 the festival gained a lot of attention since the world premiere for â€œThe Hurt Locker”, which later won the Academy Award for Best Picture, was held here. This year the festival will be screening the new and much anticipated Swedish House Mafia documentary â€œLeave the world behind”.
The interactive part of the festival features five days of compelling presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
What also makes the music festival unique is that even though the artists have to cover their own expenses for travel and lodging the festival manages to attract some of the biggest bands and artists in the world.We have some amazingly talented Swedish artists performing at SXSW too. Rebecca and Fiona, who we all know from last year’s Eliason Merit Award, and Sofia Talvik will be performing among others. See the full list of Swedish bands playing SXSW 2014 here.
At the event, in booth 1023 and 1024, you will find the Swedish Boot Camp and Sweden @ SXSW, where you have the opportunity to connect with other creative Swedes at the festival. The Swedish American Chamber of Commerce in Austin also hosts two events on Saturday March 8th and Sunday March 9th, which also are great occasions to make new social and business connections. For more information visit:

The Scandinavian Pre-Oscar Party 2014

Press Attention                                                                 Oscars winners

Our Pre-Oscar event received a lot of press attention which we’re delighted for. Several media outlets covered the event including journalists from two of the biggest newspapers in Sweden, Aftonbladet and Expressen, and LA Splash.
We would also like to say congratulations to our Scandinavian Oscar winners, Anders Walter and Kim Magnusson, who won the Academy Award for Best Live Action Short Film for their movie “Helium”.
The Oscar Winner for best live action short, Kim Magnusson
Madeleine Ekman CEO of Zentropa Sweden and Oscar winner for best live action short, Anders Walter

Intuitive, Results-Oriented Websites From NetRelations

If you care about your website users, then that’s a passion we have in common. NetRelations focuses on content- and commerce-focused websites that provide outstanding result-oriented experiences for your users.Whether you’re a marketer or a website visitor, we care to make the experience of your site so intuitive, your users won’t even notice it.
And our formal description? With offices in Sweden and Los Angeles, NetRelations is an award-winning, international web design/development firm for content and commerce solutions. We’ve served more than 300 clients, including global enterprises.

NetRelations prides itself on delivering:
– Mobile-ready sites with responsive design
– Multilingual sites
– Outstanding .NET and WordPress implementations

Would you like our feedback on your website?

We’d like to offer SACC members in LA a complimentary 20-minute website review, focusing on your business goals and the quality of your users’ experience on your site. We call this our “Top 5 Feedback” session.
If interested: 
– Please contact Anna Kennedy, EVP Sales
– Phone: (424) 281-6020
– Place “SACC” in the subject line, or mention SACC in your call.
Please allow 1 week for a reply. This offer is exclusively for SACC LA members, valid through June 30, 2014.Learn more about NetRelations:

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Not a member yet?

SACC-LA offers:
– Visibility through different marketing efforts
– Matchmaking opportunities
– Discounted deals for members
– Consulting service(s) and market research
Read more 

Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden’s top Universities through our Trainee Program.
Read more 



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